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"Leading, for me, is already natural because people have invested in my skills so that I could recognize my rights, my strength and understand that I can represent other girls!"
- Karen, age 15, Brazil

Children need systems and services that work for them. ChildFund is committed to protecting and advancing children’s and youth’s rights through advocacy — from amplifying child and youth voices to demanding laws and policies to better protect and support them, from working toward an internet that’s safer for children to building stronger communities at the local, national and global levels.

Why advocate for — and with — young people?

We’ve learned from experience that it’s not enough to support individual children, youth and families. For more children to grow up healthy, educated and safe, we must advocate for systemic change, enacting and implementing laws and regulations that put children and youth first.

Here’s how ChildFund is investing in strengthening our advocacy capacity both in the U.S. and in the countries where we work around the world.

  • Country-level advocacy. Our U.S. and country offices identified their advocacy issues and developed contextualized advocacy plans, which include child and youth clubs that educate young people about their rights and offer them a platform to raise their voices. Our country offices have developed their own alliances and coalitions to push for an end to corporal punishment in schools, child marriage, online sexual exploitation and many other child protection issues.
  • Advocacy to end violence against children. In the U.S. in 2017, we co-created the Ending Violence Against Children Taskforce, a group of international development organizations, to advocate with the U.S. government to prioritize ending violence against children. As a direct result of our efforts, the U.S. House of Representatives passed the Ending Violence Against Children Resolution in 2020, demonstrating Congress’ acknowledgment of the importance of preventing, addressing and ending violence against children globally. This effort also launched our push to prioritize online violence against children (see Ending Online Sexual Exploitation and Abuse section below).
  • Advocacy summits. Our advocacy summits on Capitol Hill connected ChildFund global staff and ChildFund-supported youth with U.S. policymakers on key pieces of legislation focused on uplifting child and youth voices and ending violence against children globally.

Advocacy in Action

“I want to advocate on behalf of children everywhere. I feel like people everywhere should have the same basic rights. But for whatever reason, people don’t seem to see that. I think we can make them see that.” –Joseph, 17, was one of several ChildFund youth ambassadors from Jackson, Mississippi who advocated with lawmakers on Capitol Hill during ChildFund’s Advocacy Summit in 2017.

Advocacy Priorities

As more and more children gain access to the internet and spend more time online, reports of online sexual abuse and exploitation are skyrocketing.

Online sexual exploitation and abuse of children (OSEAC) — or the production and online publication of visuals depicting the sexual abuse and exploitation of children — is one of the fastest-growing crimes in the world. ChildFund, through efforts like the #TakeItDown campaign, and the End OSEAC Coalition, a coalition of like-minded organizations, are working hard to bring the U.S. government, Big Tech and others together to stop this rising threat to children.

High-level achievements: the "Big Tech" CEO Senate Hearing, the REPORT Act, the SHIELD Act; Kenya: The Children Act 2022; the Philippines' Anti-Online Sexual Abuse or Exploitation of Children (OSAEC) and Anti-Child Sexual Abuse or Exploitation Materials (CSAEM) Act; and Guatemala's DECRETO NÚMERO 11-2022

Meet the Advocacy Team

Erin Kennedy, VP, External Affairs and Partnerships

Erin Kennedy is a leading policy and children’s rights expert with almost 20 years of experience in the field. Ms. Kennedy is responsible for setting strategic direction for the organization’s business development, U.S. advocacy and external engagement portfolio. She holds a bachelor’s degree in Psychology from Duquesne University and a master’s in Public Administration from American University. 

Danielle Lilly, Director, Policy

Danielle leads ChildFund’s U.S. government and global advocacy efforts related to online sexual exploitation and abuse of children (OSEAC), violence against children, early childhood development and adolescent girls. She is also leading a new initiative to build greater consensus, collaboration and coordination between US-based NGOs and INGOs on OSEAC-related advocacy efforts. Danielle holds a bachelor's degree in Foreign Affairs from the University of Virginia and a master's degree in International Relations from the London School of Economics and Political Science.

Advocacy Spotlight: #TakeItDown


In 2023, ChildFund launched the #TakeItDown campaign, which asks the U.S. public to hold tech companies accountable for children’s safety on their platforms. Centering on the “Monster” campaign video, which was inspired by art created by children who have experienced online abuse, the campaign is delivered through social media and directs viewers to a website where they can contact their legislators and demand change. The campaign has seen enormous success and has led to movement on several important online safety bills including the REPORT Act (which was signed into law in May 2024), the January 2024 Senate Judiciary Hearing on online safety and the inclusion of the campaign PSA in the Department of Homeland Security’s iGuardian trainings in schools around the country. #TakeItDown also received widespread industry recognition, winning several awards including a Webby for best social impact campaign.

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Christian Children's Fund and CCF are registered service marks of ChildFund International, USA.

Copyright ©2025 ChildFund. A 501(c)(3) organization. Donations are tax deductible to the fullest extent permitted by law.